About Us
Plant Media Project’s mission is to provide a platform, expertise, and services to help wellness and plant medicine connect and grow.
The Story
PMP Co-Founders gina vensel and Elizabeth Sheldon are passionate entrepreneurs dedicated to ending the stigma around plant medicine. They met as publishers of a pro-cannabis lifestyle publication they built in their hometown communities in Pennsylvania and Maryland, and with a shared vision founded a boutique media company specializing in plant medicine marketing, education, and advocacy.
As marketing veterans, each with decades of experience building digital, social, and brand marketing campaigns, PMP's co-Founders mastered navigating the highly nuanced and heavily regulated marketing landscape for cannabis and plant medicine companies. They have produced a wide range of events and conference focused on education, research, and harm reduction.
It is PMP's mission to promote and grow plant medicine brands and organizations by providing safe compliant marketing expertise. Along with team members and industry partners across the country, PMP has the knowledge and skills to develop creative marketing campaigns and advertising opportunities for brands in the plant medicine space.
Partners
gina vensel is a marketing and media professional, events producer, community builder, and plant medicine activist. In addition to PMP, she is the owner of Easy Street Promotions, an events company in Pittsburgh for over twenty years. She sits on the Board of Directors for Students for Sensible Drug Policy and is an advisor for the Psychedelic Parenthood Collective.
vensel has been on the MAPS Psychedelic Science team in 2023 and 2025, and on the events team for Horizons New York and Horizons Northwest since 2021. She co-founded the Three Rivers Psychedelic Society (TRiPS), and is a member of the Global Psychedelic Society. She currently advocates for statewide cannabis legalization and psychedelic therapy in Pennsylvania as well as national reform.
Elizabeth Sheldon is a media professional and the former publisher of The New Republic and Washington Technology magazines. She spent her media career in political issue advocacy work developing campaigns to spread awareness of critical issues targeting legislators, public affairs, advocacy, academia, and politicians on Capitol Hill and across the nation.
Sheldon has conceptualized created and sold branding events for Associations and Corporations while leading traditional and digital media strategies to enhance and support brand health and ensuring agenda success. She now uses her experience to educate and advocate for cannabis and other forms of plant medicine.